Are you ready to get more views, subscribers, and likes on YouTube Are you ready to create a YouTube community that is truly valuable?
It’s great!
Today, you will learnseven crucial tipsHow to succeedPromoteTo grow your YouTube audience, share and grow your video.
Tip 1 – Make helpful content and build trust with your YouTube audience
When you make a YouTube video, be sure that it is helpful to your audience so you can build a genuine relationship.
They should trust you to deliver quality content and respect their time. Instead of insulting their intelligence by clicking-bait, create valuable, solid pieces that your audience will enjoy and be able to share.
After you have established the quality of your YouTube channel, people are more likely to return to view what’s new.
The key to creating helpful content is to find the right video topics. Nick Nimmins, YouTube content creator/coach says, “Think about the problems your audience is having.” He suggests that you make how-to content that will help them get in touch with your content.
YouTube’s most-watched video formats are:
- How-to/tutorials
- Review of product
- Vlogs
- Education
- Q&A
You can build trust by building trust with your YouTube audience. They will love you for it.
Tip 2 – Build your YouTube following with exclusive content
You can make great videos, but your audience should know it. You want them to know why your content is better and more exclusive than others.
Make some FOMOFear of missing out if they don’t watch. Expert video creator Brian Fanzo explained that although telling people to watch a video is not always effective, people will be more inclined to participate in creating new content. He explained that there is a bit of that: “Well, if that’s not happening, then now I want to participate in it.” Get Fans provides a huge following.
Send videos to a selected group…first.So subscribers can get first dibs, you should offer ‘early access to’ videos on your website or in your email newsletter. Owen Video, a YouTuber and video consultant, suggests that a new video is unlisted for one day after it is published. This means the public cannot find it but you can share the link to others.” Then, everyone can release the video via social media. Your YouTube community will love seeing your new content and will be rewarded by subscribing for your newsletter.
Sean Cannell, video creator, explains why it is a good idea to keep some details under wraps. If you want to grab someone’s attention, you shouldn’t tell them everything. Keep it a bit mysterious so they keep watching ….”.
Tip 3 – Provide context for each video
Make sure you clearly state the purpose of your video. More details are better. This respects viewers’ time and builds trust. This encourages viewers to click on more videos. Include context in the:
Title
- What is your main topic or problem?
- Description (If this is a tutorial, which version of the software does it address specifically?)
- Text on the web pageWhat else do they need to know to decide if they want this video?
- Video thumbnail(What thumbnail images can you use to clarify the purpose of the video?
- The first ten seconds of video- Let people know the key points if possible so that they can continue to watch the whole thing.
- If your video has distinct topic sections, you can share this list as context, so viewers can jump to the topic that most interests them.
Tip 4 – Be consistent in building an audience on YouTube
Your content should be varied, but your publishing schedule should be consistent. YouTube creators should adhere to a consistent publishing schedule when creating video content. This will allow your audience to know when to search for your content and can help them anticipate what’s next. Keep it consistent:
When you publishYou can, for example, post a new YouTube video each Wednesday. Your audience will start to expect it.
Types of content that you publishDo not share videos of trees if you are a skateboarding pro.
Where can you publish?- Promote your videos using the same channels, such as your email newsletter or website.
Interactions with viewers- Responding via video comments is a great way of building engagement.
Chris Kardos is the Social Media Manager at Convince and Convert. He believes consistency is important because it helps to reach and increases your chances of winning someone’s attention.
Tip 5: Make sure you test your content
Make sure you are ensuring that your content is reaching your YouTube audience. Does it actually help them? Does it help them? Are they able to watch it again?
Look at the strategies of other video creators who are successful in promoting their content. Review your YouTube library’s performance metrics. To see which videos are achieving the best results, compare their performance.
Title
- Do some titles perform better than others?
- Thumbnail- Can there be clear winners that will engage viewers?
- Video length- What is the attention span of your audience’s?
- Video context what information do you need (and how much)?
- The first 15 seconds what format will keep viewers watching?
- Video type- Which approach is most engaging? Talking head, first-person views, man-on the-street, etc. What is your opinion?
- Upload your time and place your viewers view videos from 9-5 on Monday through Friday or at a different time?
Tip 6 – Get help and work together to grow your YouTube audience
You don’t need to promote videos if you are the only one creating content.
Use your existing circle to your advantaged your video to your email list. Share it with your employees. Ask your friends to share the video. Even better, you can incentivize sharing. Just make sure you are aware. influencer disclosure laws).
You can get help from a YouTuber or a course.Your organization may have people who are familiar with building YouTube audiences. They could be able to help you get started. You can also take an online course. TechSmith offers a free course.Tech AcademyThis is one option.
Collaborate and learn from other creators.Even if they are targeting the same topics, this works. You can cross-promote each other’s content and also be able to appear together in videos or other forms of co-branding. You will be able to reach people you might not otherwise have access to.
Tip 7 – Make sure your videos appear in search results
Search Engine Optimization (SEO), is crucial to growing a YouTube audience. Since YouTube is owned by Google – and these two platforms are the biggest search engines – it’s largely how people find your videos, and how you can grow your reach.
Be specific.Andrew Kan, YouTuber, explains that the more specific you are the more searchable. Avoid broad search terms. Instead, focus on specific niche topics and ensure that your descriptions and titles reflect this.
Be a leader with solutionsInstead of being a sales pitch, answer viewers’ questions proactive. If you give viewers more value than they expect they will be more likely to share, subscribe and ‘like’ your content. This will make it more discoverable.
Include value in the title, description and thumbnail.Your video’s title, description and any associated content should clearly explain to the viewer why they should click, view, and return for more.
YouTube videos are key to content marketing and video marketing. Building a YouTube community is more than just posting videos. These tips will help you to continue building your brand and growing your online video presence.
Learn more about creating engaging videos from start to finish in the free TechSmith Academy.
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